Instaprint Funding Effort Comes Up Short

Jim Lyons, Director, Digital Workflow Transformation Advisory Service

As originally covered here in March (http://blog.lyra.com/?p=1024), Instaprint is an Instagram photo printer, invented by Brooklyn-based design firm Breakfast. After successful demos, notably at this year’s South By Southwest, the company had taken their efforts for funding to support further commercial development through a Kickstarter effort. However, backers and other interested parties were informed that their efforts had fallen short in dollars raised by the deadline, and by the rules of Kickstarter, the effort is ended.

As part of the second of two e-mails explaining the shortfall, Breakfast offered this upbeat “going forward” message:

“When we first considered mass producing Instaprint we weren’t quite sure of what the demand would truly be, or if the price as it stands today would be too much for people to swallow. Kickstarter provided a place where we could safely test the waters, and for that we are incredibly happy for everything we have learned from this experience… that the demand is in fact there, but that price point currently isn’t where it needs to be for this to really take off.

As of today, we’re not sure how possible it will be to bring that down, and so we’ll have to wait and see if we’re able to come back in the future with a newer, cheaper approach. In the meantime, we will be shifting effort and resources towards the rental of Instaprint for larger events. While we know that isn’t ideal for many of our backers, it’s a way to keep Instaprint out in the world while we devise next steps. If any of you are ever interested in renting a set up you can write to us at instaprint@breakfastny.com.

The amount of press and positive buzz that has come off of this project has been extraordinary, and we can’t thank you all enough for believing in this product. We hope we’re able to reach out to you soon with a new plan. Until then, all the best and thank you so much for your support.”

Interesting that good old “supply and demand” principles are cited, i.e. the right product still has to be at the right price. And also interesting that Instagram’s amazing April, with its Android version launched and a surge to 40 million subscribers, let alone the one billion dollar buyout by Facebook (http://observer.lyra.com/TheLyraWeb/ShowArticleFromBrowse.aspx?ID=3695) doesn’t  seem to have had a “coattails” impact on Instaprint, as the latter firm’s Kickstarter fundraising seemed to follow a rather linear (and sub-par) trend from before and after the Instagram hoopla.

We will keep track of the follow-up efforts and continue to report on developments.

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Managed Print Services – Not Always Black and White

Ann Priede, Vice President of Publications, Lyra Research

When talking about managed print services (MPS), the conversation inevitably boils down to a determination of boom or bust, hit or miss, or some such black-and-white evaluation. As with any topic, however, MPS has quite a few gray areas, and a recent blog by Ken Stewart, director of channel analysis for Photizo Group, sheds some light on six “promises” typically associated with MPS (click here).

For more MPS information from Lyra and Photizo, join us at our upcoming Transform 2012 conference in May or visit us at http://www.photizogroup.com/

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April Fool’s Day 2012 Brings Out Printing and Imaging Sense of Humor

Ann Priede, Vice President of Publications, Lyra Research

Going back a few years, and led by search giant Google, the tech industry has come to celebrate April 1st, aka April Fool’s Day, as a favorite among the informal annual holidays. The pervasive nature of the Internet in so many people’s lives these days, with an ever-growing litany of new products and services bombarding us on a daily basis, allows tech companies, and especially those supplying Web-based services, to slip in a joke version quite easily. And of course, the ever-growing presence of social media platforms like Facebook and Twitter let the best of the pranks “go viral.” All that, plus the fact that April 1 fell on Sunday this year, a traditional day of leisure and “slow news day” (though with more and more of us still staying “on the grid”), made 2012 a banner year for tech-industry Apple Fool’s jokes.

For 2012, Google led the way with what added up to 10 or more gags of one kind or another, though none (this year) hit directly on printing, as at least one classic (Google Gmail Paper) had in 2007. But we found at least three gags originating from our very own imaging and printing business, with three originating from within, and one from a very notable media source.

Imagine our initial surprise when we read the headline, “Managed Print Services Association Dissolved Due to Lack of Print.” Of course, our gasps of shock quickly turned to chuckles—as common sense quickly reined its head (along with a quick look at the release date)—and then admiration at the clever press release that was used to launch the organization’s new Web site.

Despite serious financial troubles, Kodak showed some humor on April Fool's Day

Foolish press releases from industry stalwarts EFI and Kodak actually described new products, and The Economist added its own contribution to the list of printer gags. With talk of a Micro-VUTEk driven by a Fiery Mini-RIP (courtesy of the acquisition of NanoPrint LLC, headed by CEO Edward Minimi), EFI covered all the bases, while Kodak and The Economist played up the current focus on 3D printing with the ability to “just press print” to design and build kittens and household animals, respectively. The Kodak site was complete with three easy steps and included the use of Kodak Picture Kiosk (see image above), and The Economist quoted Dr. Fril of “GeneDupe”, short for “Gene Duplication Corporation” and managed to get in a Economist-ized photo caption (***see illustration).

The Economist photo and caption for 3D printing of animals

So, beyond some good clean fun, do these jokes tell us anything? For one, printing and imaging remains at the forefront of the public conscience. While gags from hard copy industry firms might be expected, the fact that The Economist chose to spoof a printer speaks volumes about the current relevancy of print, despite some views to the contrary. Second, we are encouraged that in the midst of a very tough environment for the printing and imaging industry, companies are still able to take a step back and bring some levity to an otherwise quite serious business. We say, “Kudos, and thanks for taking time out of your busy schedules to lighten and brighten our day!”

[Note: Jim Lyons also contributed to this blog.]

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With drupa Looming, a Memjet Investor’s Lawsuit Raises Questions, Reveals Facts

 

Jim Lyons, Senior Analyst, Lyra Research

Memjet, along with its technology supplier, Australia-based Silverbrook Research, has been a favorite company (and overall story, really) for many of us to follow during the last five years. But with progress on many product fronts recently and more coming up from drupa later this spring, this is one story the firm may not have been excited about. 

A lawsuit filed in U.S. District Court by Memjet’s lead investor, the Tulsa, OK-based George Kaiser Family Foundation, names Kia Silverbrook, his common-law wife Janette Faye Lee, and their patent-holding company, Silverbrook Research Pty Ltd, according to a newspaper story in the Tulsa World by writer Robert Evatt. The suit seeks damages based on “alleged omissions, false representations, and false promises made during the investment period, which dates to 2004,” and pegs the total investment by the George Kaiser Family Foundation at $610 million, making the foundation owner of 61 percent of the company. Coverage in The Hard Copy Observer in early 2010 identified Kaiser along with Ray Stata, the founder of Analog Devices, as Memjet’s primary and “patient” investors (see “Hiring of Heavy-Hitting CEO Boosts Confidence in Memjet”).

A Tulsa World article sheds light on an industry lawsuit

As a reminder on the history of Memjet, starting in 2007, the company used live and video demos to disclose its intent to commercialize various ink jet-based printing products across a wide spectrum of market categories. The demonstrations showed stunning speeds, with the firm also touting extremely affordable cost-per-page figures, based around Memjet’s business model that encourages officially sanctioned refilling, but 2011 was really the first year that products based on this technology became widely available on the market. At this time, Silverbrook’s patent count exceeds 4,000.

And I have more than covered them for Lyra and Photizo—Memjet made me a beta tester of one of the firm’s home-and-office models last year, and I wrote about some of my mostly-positive personal experiences in my May 2011 “Observations – Living with a Memjet Printer”.

I contacted Jeff Bean, Memjet’s vice president of brand and communications, regarding the lawsuit, and his first e-mailed comment did not surprise me. “As a policy, we don’t comment on matters of litigation,” he stated. But in that positive and fighting spirit we have come to expect and appreciate from Memjet over the years, he continued, “However, I can tell you that the global business of Memjet continues to move forward on schedule. We continue to provide engineering and technical support to our OEM partners—both those announced and those to be announced at drupa. We’re very excited about drupa and looking forward to showing the industry an entirely new and revolutionary category of super fast, affordable color printing. Memjet is the company commercializing the technology. We have an executive team in place managing our successful growth and momentum.” Bean’s comments continued the theme from our last conversation at the end of 2011, when I was writing Lyra’s “Memjet- Year in Review” story.

So with all this fuss over the founders’ behavior, is it just that, a fuss over the founders? Stories about the technical genius behind a business being eventually ousted, due to inability to conduct business through being disinterested, incompetent, or overly clever, are as old as the technology business itself. And based on Bean’s comments and other insiders, optimism on the technology remains very high. The Kaiser Family Foundation, while dispensing all the venom towards Kia Silverbrook and “his common law wife,” Janette Faye Lee, characterized the suit in a statement to The Tulsa World, as reported by Evatt, as “a business dispute involving the control of intellectual property surrounding a revolutionary new printing technology”—hardly the stuff of discouragement on the printers themselves.

So while we will dig further into the complaint itself and elsewhere to add to this chapter of the Memjet saga, it probably is reasonable to monitor the firm’s progress in the marketplace and not so much the courts.

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Rumors have VJ leaving HP…Again

Jim Lyons, Senior Analyst, Lyra Research

When news broke yesterday (March 20) that HP was considering a consolidation of its PC and printer groups, with Todd Bradley taking the leadership role and Vyomesh Joshi (VJ) leaving the company, it was not difficult to get that “déjà vu feeling all over again.”

A little search of The Hard Copy Observer archives confirmed some dates for me. I wrote about what seemed to be VJ’s imminent departure (as reported by the Wall Street Journal) in September 2009 (click here), in what seemed to be reality catching up with the amiable leader of HP’s legendary Imaging and Printing Group since assuming the top executive position in 2001. He had been the subject of many rumors prior to the “official rumors” sprouting up that fall, and I noted hearing them from multiple internal and close-to-internal sources since the beginning of 2008. Now with the revelation from All Things D (an organizational cousin of the WSJ) and confirmation this morning from HP, it appears the die is cast and that Joshi’s time has finally come, two-and-a-half years later (or four, depending on who’s counting).

More how I remember VJ - we didn't always wear ties "back in the day"!

In that piece, titled “An HP Insider’s Perspective on the Potential Departure of Vyomesh Joshi,” I paid personal tribute to the executive with whom I shared many years as fellow IPG managers, before like all IPG employees I reported to VJ from 2001 until my departure in late 2005. At the time, I stated, “If Joshi leaves HP, whether to a CEO position elsewhere or to pursue some other interest, his stamp on HP’s printer business and the overall company is undeniable, and he goes down as one of the printer business’s biggest personalities ever. Joshi is a one-of-a-kind, oozing technical credentials and HP-insider ‘street cred,’ while at the same time serving as the printing business’s most inspired spokesperson.” And these statements still hold true today, even after covering VJ from the journalist/analyst side and despite noting a slight decline in his trademark enthusiasm over the years after weathering myriad staff cuts and other less-than-heartening business results.

Vyomesh Joshi is retiring from HP after 31 years with the company

While the years from 2009 to 2012 have not been easy for most of us in the printing and imaging business, in terms of the “up and to the right” growth that many had grown accustomed to since the 1980s, VJ continued to stay the course, spouting enthusiasm for the potential of HP’s ePrinters, managed print services, and graphics-arts initiatives, among others.

(It also should be noted there was a move to combine HP’s PC and printer businesses that had favored Joshi. As my 2009 article points out, “in what was seen as a move of desperation by [ex-CEO Carly] Fiorina,” the popular VJ was appointed to be the new head of a combined unit in January, 2005. Shortly after, Fiorina was out, Mark Hurd was in, and the units had their independence restored.)

Why would now, March 2012, be time for VJ’s to lose out the top leadership spot to his PC counterpart? As recently as Sunday, in a San Jose Mercury-News article by Brandon Bailey entitled “Meg Whitman steadies HP but big challenges remain,” the CEO points to “three buckets” of issues she has been facing. One has to read no further than the first bucket, “operational issues,” to find fodder for what might be seen as redundancy in management of businesses that share customers and channels, like PCs and printers. So let the trimming continue, one could say philosophically, even in light of IPGs relatively direct affront on the other two more strategic buckets.

My last direct interaction with VJ was at an “Influencers” event at the company’s Dublin, Ireland facility in September 2011, when he and I had the opportunity to briefly reminisce about our shared “good old days” and remark on how far the business had come.

While the 1:1 time was special, I was even more touched by VJ’s presentation to the entire assembled group earlier in the day, when his usual enthusiastic presentation was sprinkled with many references to the time since 2001 and all the progress the IPG business had made since then. Aside from being a nice round number, I thought privately a bit about the significance of using the 10-year span, as opposed to something that would go back to some significant product event (first LaserJet for example). And by the time our small group breakout session came, a bit later, I realized the answer, which VJ confirmed in response to my leading question. The 10 years was his number, never overtly stated, but the length of VJ’s 10-year IPG leadership, since he took the reigns from another personal friend and legendary leader, Carolyn Ticknor.

The fact that VJ used this base for his metrics, but was modest enough to not openly tout it, but instead his more-or-less own little secret, struck me as, I will say it, “sweet.” With unmatched pride and passion, VJ led the business through many unchartered waters and kept a phenomenal business story, the massively successful HP printer business, alive and well. He can look back on that achievement, as well as his other more modest but not insignificant accomplishments as an HP engineer and manager at all levels in the business, with appropriate satisfaction and honor, regardless of the outcome of HP’s latest organizational shakeup.

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Instaprint – Hot Combination Includes Print

Jim Lyons, Senior Editor, Lyra Research

Put one of the hottest crowd-funding Web sites (Kickstarter) together with a huge social media/mobile phenomenon (Instagram), let a creative group from Brooklyn (Breakfast) bring about a move from the virtual to the retro/physical world with the help of some inkless photo printing (Zink), and show it off at popular cultural events (Grammys and South by Southwest), and what do you get? Instaprint!

Mashable reported on Instaprint from last week’s SXSW and noted the “lunchbox-size, wall-hanging box [that] prints Instagram photos from events as they’re posted. It finds photos using the event’s hashtag, includes likes and comments when it prints, and uploads the collection to a website for browsing later.” A company video gives a good one-minute description of the concept.

While not attending SxSW this year, I was exposed to Instaprint in a different way, via a regular Kickstarter e-mail update. Full disclosure department? I’ve been following the funding site Kickstarter for about a year and have admired the way they have converted from an originally arts-oriented fund-raising site, say someplace a burgeoning filmmaker can raise money to make his or her film, to very heavily high tech. I have even thrown a tiny bit of my own money toward two creative iPad-related devices, the Soundjaw and iKeyboard. I get the site’s e-mails and pay attention, at least irregularly, to the ideas touted there. But I did not expect to see a print-related idea until Kickstarter’s e-mail blast this week, when they included Breakfast’s InstaPrint in an email titled, “Products we love – natural selection.”

Kickstarter is featuring Instaprint and details on the fund raising efforts of the machine’s inventors

For further context, I have also been a user and fan of Instagram for the iPhone for some time, and I even remember covering the first Zink photo printers, now years ago, at a Demo Conference. I had mentioned the potential for Instagram hardcopy in a past Observations (see “August 2011 Observations”). So for Breakfast to bring together this retro, Polaroid-style printing capability, I was impressed.

The Web sites (both Kickstarter and Instaprint) provide many interesting details and leave the choice of photo printing technology open, though it seems a natural, being inkless, that this choice will fall to the Zink technology shown in the prototypes. I was also particularly fascinated by the “what we will do with the money” section, as well as the hardware/engineering/techy descriptions of the Instagram “booths” – very retro! These things actually have cables, power supplies, etcetera? Far from these days of everything behind the curtain, plug-and-play, I would have to say!

Many of my Observations and other blog musings conclude with “this is one to watch” or something similar, but this one really is! And full disclosure department, part two? I have not thrown any of my personal funds their way, yet! But is that likely to change? Oh yes.

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Pantum Printers at CeBIT 2012—the Next Step in a Long Journey

Ann Priede, Vice President of Publications, Lyra Research

At CeBIT 2012, Seine trumpeted the European arrival of its Pantum printer line with four key messages: new choices, lower cost, a new standard of services, and recognized quality. Entering the printing and imaging business at a time when the worldwide market is flat to declining, may not seem like the best idea, but company executives look at the current uninviting situation as an opportunity, and the firm’s four messages offer a promising start.

 A new brand does not have the baggage of an established company that might hinder the firm’s efforts to update its message or reinvent itself, and providing a lower cost product with reduced service costs is certainly attractive for today’s cash-strapped businesses. And while Pantum’s name may not immediately conjure images of “recognized quality,” the firm’s printer line has gained a number of certifications from recognized authorities, like RoHS, CE, ISO9001, and ISO14001.

Nonetheless, Seine faces an uphill battle to make any substantial inroads in the printing and imaging industry. Well-known companies such as Dell and Kodak have launched printer and MFP lines with bold predictions of success that have not come to fruition…and not for lack of brand awareness, marketing muscle, or product capabilities. No, the fact remains that standing out from the crowd in the printing and imaging world is not an easy task, and newcomers need to be prepared for a long, continuous, difficult, and expensive campaign—and there are no guarantees.

Seine has made a name for itself in the consumables manufacturing industry, and the firm’s perseverance and dedication is well understood. Whether this Chinese company is up for the task of taking on the global printing and imaging market is another question altogether, and one that we will be following closely as Seine brings its Pantum line to the U.S. later this year.

Subscribers to the Observer Online Web site can read more about CeBIT here, and deeper analysis of the printing and imaging industry is available through the Hard Copy Industry Advisory Service (click here).

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Gutenberg the Geek – History’s First High-Tech Entrepreneur?

Jim Lyons, Senior Editor, Lyra Research

In the Fall of 1994, I read an article in the rather new magazine, Wired (in Volume 2 at the time), titled “Goodbye Gutenberg” (still accessible via the Web, click here). While the article discussed, at length, the future of peer-reviewed academic journals (including the emergence of online publications), it was easy (especially with that memorable title) to apply what was going on in academia to, more generally, publishing at large. “Goodbye Gutenberg” had an air of finality and irreverance that expressed the revolutionary change going on as the virtual was seen to be soon replacing the physical.

Eighteen years later, another publication has come along and caught my attention. Titled “Gutenberg the Geek” and taking advantage of that “hard G” alliteration, the publication forwards the idea that, indeed, the inventor of movable type was truly the first “geek.” Jeff Jarvis is the author of this Kindle Single, which in itself is a new literary form. Electronic, of course, and part of the Amazon Kindle e-reader ecosystem, Amazon Singles have been known to make their way to print, but that’s another blog post.  Jarvis, who I best know for great tweets and his book, “What Would Google Do,” is an interesting and provacative thinker, self-described in his Twitter profile (@jeffjarvis) as simply “blogger and j-school prof”.

Putting things in historical perspective is always an interest of mine, and Jarvis’s equating of Gutenberg and modern day Silicon Valley enterpreneurs is a novel way to look at past invention and innovation. For example, quoting from Gutenberg the Geek, “In all, Gutenberg — just like a modern-day startup — depended on exploiting new efficiencies, achieving scale, reusing assets, dividing specialized labor, and setting standards. Thus a new industry — indeed, perhaps manufacturing itself — was born.”

Members of our industry (imaging and printing) will get extra insights, too, with the history of printing under examination. I particularly enjoyed Jarvis’s exploration of change. We all know that Gutenberg’s printing press basically changed the world, but what about understanding the pace of that change, i.e. even with the “writing on the wall,” when years, decades, and even centuries passed as the full impact of the changes took hold. And as far as giving a little love to our business, specifically, here’s a Jarvis passage that will help you printer industry veterans get through the day, with high praise and a glimpse of our future.

“A group of researchers at Reed College in Oregon studied citations in U.S. patents from 1976 to 2010 to identify the most influential technologies. They determined it was ink jet printing, for this technology allows a piece of matter — at first, a droplet of ink — to be placed on another material — paper — with great precision. Today, out of this technology, we see the development of 3-D printers that enable a digital design to be brought to physical reality through precise placement of matter on matter, perhaps replacing the manufacture and distribution of parts from factories and allowing the redesign of specialized parts for such industries as aerospace. Researchers have created a printer to turn out chocolates. Scientists are working on ‘printers’ that will construct large, concrete buildings and even turn digital designs into living organs.”

So advice to all – get this Kindle Single and enjoy a quick and provocative read.

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HP Chief Drops a Bombshell and Admits that IPG’s Woes are More than Just Cyclical

Charles LeCompte, President, Lyra Research

In HP’s February 22 conference call with financial analysts to discuss the firm’s financial results for the quarter ended January 31, the firm’s new president and CEO said something that the company has never before admitted: the problems of the Imaging and Printing Group (IPG) are not merely the result of the ebbs and flows of the economic cycle. In a key remark, Whitman praised IPG’s historical profitability and industry leadership but then added, “We also have to recognize that the business is being pressured on multiple fronts, and revenues from our adjacent businesses like commercial digital print are doing quite well but not developing fast enough to replace the revenues we’ve been losing.”

This is truly a bombshell, for HP and IPG but also for the industry. What Whitman is saying is that HP’s printing business is in decline, and for the moment nobody knows exactly how to reverse it, or even if it can be reversed. “We have work to do here and are aggressively exploring ways to build on IPG’s leadership given the realities of today’s marketplace,” Whitman told the Wall Street crowd, a remark that did not reassure.

HP’s problems are far from unique. Virtually every hard copy company in recent quarters has had the same dreary experience of sagging revenues and feeble profits. But all have had a cornucopia of reasonable excuses for their poor performance: the earthquake and tsunami in Japan, the flooding in Thailand, the strong yen, the sovereign debt crisis in Europe, and of course, the general malaise plaguing the world economy.

But, coiled in the shadows, there has been a fear, mostly unspoken, that maybe the industry’s problems run deeper and will not disappear when all these one-off natural catastrophes and business cycle issues have been forgotten. Now, however, HP’s Whitman has in effect admitted that the emperor is naked and IPG’s problems are not magically going to go away.

In a way, this is no surprise. Even the dimmest industry executive can see that print is under assault from all quadrants. In the production space, billers are rushing to convert customers to electronic delivery. In the office and at home, employees and consumers increasingly view their documents on the screen of an iPad or smartphone rather than on a printed page.

So, the cat is firmly out of the bag, and it is time for hard copy companies to soberly face the reality that this industry is contracting and probably will never grow again. Indeed, the real question is how fast the industry will contract. Our guess: faster than you might expect, mainly because of the astonishing success of the iPad, which we would surmise is changing more long-held human habits faster than any other device in history.

A few printer companies, in particular Xerox, have already recognized the vulnerability of hard copy and have moved to shift their resources into other businesses. Others will have to do the same. But, unfortunately, there is going to be a “musical chairs” problem: too many fannies and not enough chairs. Those who move early may succeed in transforming their businesses, but woe unto those who move too slowly.

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Canon Takes Impressive Shot at Cloud Printing Specifics with Salesforce.com

Jim Lyons, Senior Editor, Lyra Research

On February 14, Canon issued a press release to shout out (yes, all caps in the headline) “CANON INFORMATION AND IMAGING SOLUTIONS LAUNCHES FORMS AND PRINT SERVICES FOR SALESFORCE ON SALESFORCE.COM’S APPEXCHANGE, THE WORLD’S MOST-POPULAR MARKETPLACE FOR BUSINESS APPS” (see release here).

Beyond the wordiness of the headline, and the buzzword-heavy first sub-heading (“Businesses tap into the power of social, mobile and open cloud technologies to transform into social enterprise”), I am actually quite impressed with the implementation of this printing solution and the company’s relationship with Salesforce.com. Because from the looks of it, Canon’s new print-oriented app for Salesforce.com users is heavy on specific document types that highlight the utility and value of print (see image below).

Canon provides compelling print examples

The Observer has covered Canon’s mentions of work with Salesforce.com, in our 2011 Year-in-Review article (see “2011 Year in Review: Canon Enterprise Business Pursues Opportunities Created by Changing Industry Landscape”), but even as far back as September 2010 (see “New Imaging Products and Technology Speak Volumes At Canon Expo 2010″), when coverage of Canon’s Expo event included a promise of things to come, and which have now arrived.

Many of the mobile and cloud printing solutions I’ve had the chance to cover have often been characterized with the, if not original then very apropos Field of Dreams movie cliché, “Build it and they will come,” meaning that the solution-provider enables printing on new platforms but more or less leaves it up to the end user to figure out what to print. This more directed approach by Canon characterizes its potential users (Salesforce.com) as well as what they will be printing. Quoting from the release:

Forms and Print Services for Salesforce, which was previewed at salesforce.com’s Dreamforce 2011, allows mobile salespeople, logistics managers and other users to:
• Present sales results and forecasts with charts and graphs,
• Create dynamic and attractive proposals for clients,
• Batch print transactional documents such as invoices, shipping documents, accounting reports and statements to name a few.

And in keeping with the more specific approach, there is a revenue model as well. As stated at the APPEXCHANGE store listing for Forms and Print Services, there is a “paid” model for users, which fits with Salesforce pricing (see image below).

Unlike many other mobile apps, Canon has a revenue model

And with all that high praise, I will ask Canon to take seriously my somewhat snarky hint at the beginning of the post: for next and future press releases, dispense with the shouting and the buzzwords and play up that secondary sub-heading, “Customers can now create and print highly visual forms from leading CRM!”

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